Brand ranking on GoWizard


Our rankings are scored on a scale of up to 10 and are assessed based on three simple parameters – Consumer Engagement, Features & Benefits, and Compensation (applicable to our Brand Partners only). 


Consumer Engagement


The Consumer Engagement score is based on the number of people who clicked out to each listed brand in the past seven days.  The number of clicks each brand receives is compared to the clicks received by other brands listed on the same page, scoring table and device (desktop, mobile or tablet). The higher the share of clicks a brand receives, the higher the Consumer Engagement score. 


Features & Benefits


Our team spends hours reviewing products and services based on features that are important to our users, such as: level of customer services; how easy the service or product is to use; whether or not a company, product or service has won any awards – and more. This way, we give accurate lists and reviews saving you time, money, and headaches. If there’s something we can’t find regarding a brand’s features and benefits, we don’t include it in calculating the overall score


Compensation (for Brand Partners only)


GoWizard accepts compensation from its Brand Partners, which impacts their (and/or their products’ or services’) order in our tables, which in turn, may also influence their Consumer Engagement score.

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